Guide6 min read
Media kit examples: three creators, three styles, annotated
Three complete creator media kit examples, a cozy streamer, a competitive gamer and a cooking creator, with notes on what each one does well and why.
By the Mediakit.ly team · Updated
About these examples
These three creators are fictional, made to show what a complete kit looks like in each of Mediakit.ly’s styles. The structure and choices are the point: copy them freely. Each kit is the real thing, rendered at desktop width, so hover over it to scroll through.
A cozy streamer: Mochi Mae
What works
- The bio sells the community, not the creator. “Pixel farms, handmade things and long chats” tells a cozy game publisher exactly who is watching.
- Numbers from both platforms. Twitch followers and average viewers next to TikTok followers and likes, so a brand sees the live audience and the reach of clips in one row.
- A bundle marked “Most booked”. One stream plus three clips, priced between the single options. It steers brands to the package that is best for both sides.
- Partners with substance. “Tea, three month partnership” says this creator gets renewed.
A competitive streamer: VOLT
What works
- Credibility first. A former semi-pro whose chat “buys the gear I play with” is exactly what a peripherals brand wants to hear.
- Five stream statistics, all synced. Followers, average and peak viewers, global rank and stream time. The kit shows the sync date, so a brand knows the numbers are current.
- Dated highlights. A top 500 finish, a clip with a million views, a LAN result. Dates make them verifiable.
- Partner durations. “Mouse and keyboard, 12 months” and “Chair launch, 4 streams” describe the deals brands can expect.
A short-video creator: Rhea Lune
What works
- The right secondary number. Saves per recipe tells a cookware or grocery brand that viewers keep the content and come back to it.
- Countries, not ages. For a creator selling physical products, where the audience lives matters most, so top countries get the chart.
- Milestones instead of a long bio. A cookbook, a million followers, a weekly live. Momentum in three lines.
- A dated eyebrow. “Partnerships 2026” at the top shows the kit is current and the creator is booking.
What all three have in common
- A real photo and a one-line niche in the first screen.
- Four or five numbers, each labelled with its platform.
- One chart for the audience, not three.
- Partners described by what was delivered.
- A contact section that says what kind of deals they want.
- A look that matches their content, from cozy pastel to dark and sharp.
To build your own, start from the template or create a kit on Mediakit.ly. It is free, and you can switch between these styles at any time.
Questions
Are these real media kits?
They are real Mediakit.ly kits filled with fictional creators and example data, made to show each style. Real kits look the same, with your own photo and numbers.
What makes a good media kit example?
It leads with the creator’s strongest number for how they are paid, shows who the audience is in one chart, describes past partners by what was delivered, and makes booking obvious.