Twitch7 min read
How to make a Twitch media kit brands will answer
The Twitch statistics sponsors look at, where to find them, how to present your chat and schedule, and what a streamer media kit should include.
By the Mediakit.ly team · Updated
Why a streamer media kit is different
A video creator sells a finished piece of content. A streamer sells time with a live audience. That changes what a brand needs to see: not how many people might watch a video eventually, but how many are in the room while their product is on screen, how long they stay and whether they talk back.
That is why the headline number on a Twitch media kit is average viewers, not followers.
The Twitch numbers sponsors look at
- Average concurrent viewers. The average number of people watching at any moment across your streams. Most sponsorship pricing starts from this.
- Peak viewers. Useful context for launches and events, but never present it as your typical audience.
- Hours streamed. Per week or per month. It shows how much inventory you have and how consistent you are.
- Hours watched. Average viewers multiplied by hours streamed. A good single number for total attention.
- Followers and subscribers. Followers show reach over time. Paid subscribers show a core audience that spends money, which brands like.
- Chat activity. Unique chatters per stream, or chatters as a share of viewers, is the closest thing Twitch has to an engagement rate.
Where to find them
In the Twitch Creator Dashboard, open Insights, then Channel Analytics. Pick the last 30 days and note average viewers, max viewers, time streamed, unique chatters and new followers. Stream summaries show the same figures per broadcast, which is useful to quote the stream type a brand cares about, such as your Saturday variety stream.
Public trackers such as TwitchTracker also publish average viewers and hours watched for most channels. Brands use them to check claims, so make sure your numbers match.
What else a Twitch media kit needs
- Your schedule. Days, times and time zone. A brand launching on a Thursday wants to know if you are live.
- What you play or make. Main games and categories, and how often you switch. Variety streamers should say so.
- Audience. Age ranges and top countries. Twitch does not give streamers a full demographic breakdown, so many use their Discord, YouTube or TikTok analytics as a stand-in and say so.
- Sponsorship formats. Product segment, gameplay sponsorship, overlay or banner, chat command, giveaway, dedicated stream. Say which you do.
- Clips and short video. If you post clips to TikTok, YouTube Shorts or Instagram, include those numbers too. They extend a sponsored stream’s reach well beyond the live audience.
An example streamer kit
Here is a fictional competitive streamer, built with Mediakit.ly. Numbers first, then highlights with dates, partners with what was delivered, and a contact line that says what they book.
Pricing a sponsored stream
The usual starting point is a rate per average viewer per hour of sponsored content, then adjusted for effort, exclusivity and niche. The sponsorship rates guide has a calculator and worked examples.
Keep it current without retyping it
Average viewers move every week, which is exactly why streamer media kits go stale. On Mediakit.ly you connect Twitch once and your followers, subscribers, average and peak viewers, stream time, watch time and rank refresh on their own with Pro. Your kit always matches what a brand sees on a tracker.
Questions
How many viewers do you need for a Twitch sponsorship?
There is no official minimum. Brands do sponsor small streamers, often with products or affiliate codes first. A clear niche, a consistent schedule and an engaged chat matter as much as size for a first deal.
Should I include my Twitch subscriber count?
Yes, if it is meaningful for your size. Paid subscribers show an audience that already spends money on you, which brands read as trust.
Where do I put my media kit on Twitch?
Add a “Business” or “Sponsors” panel under your stream with the link, and add it to your email signature and the bios of your other platforms.