Media kit guides for streamers and creators
How to make a media kit, price a sponsorship and pitch a brand. Practical guides with templates and calculators.
How to make a media kit, step by step
The numbers to include, how to present your audience and rates, and how to keep it current. Eight steps.
Read the guide- 1Gather your numbers
- 2Write a two-sentence bio
- 3Pick three to six numbers
- 4Show your audience
- 5Add proof
- 6List rates or packages
- 7Make it easy to reach you
- 8Share it and keep it current
How to make a Twitch media kit brands will answer
Which Twitch numbers sponsors price on, where to find them and how to present a stream audience.
ReadTikTok media kit: the numbers brands actually check
Average views over followers, how to show engagement, and where TikTok hides your audience data.
ReadFree media kit template: copy it and fill in the blanks
A copy-paste template with every section brands expect, and notes on filling each part in.
ReadMedia kit examples: three creators, three styles, annotated
A cozy streamer, a competitive gamer and a cooking creator, with notes on what works in each.
ReadWhat to put in a media kit: the eight sections brands read
The sections that matter, in the order brands read them, and the ones to leave out.
ReadHow much to charge for a sponsorship: rates for streamers and creators
The viewer-hour formula with a calculator, pricing for videos, and the extras worth charging for.
ReadEngagement rate calculator, and how to quote it in a media kit
Calculate engagement by views or by followers, and learn which one brands expect.
ReadHow to pitch brands for sponsorships, with email templates
Who to email, a short pitch template that gets replies, and when to follow up.
ReadMedia kit PDF or link: which one should you send?
Freshness, deliverability, phones and analytics: the trade-offs, and when a PDF still makes sense.
Read