Guide7 min read
What to put in a media kit: the eight sections brands read
The eight sections of a creator media kit in the order brands read them, what to write in each, and what to leave out. A checklist for streamers and creators.
By the Mediakit.ly team · Updated
The order brands read in
People reading media kits for a living skim in the same order: face and name, niche, numbers, audience, then price. If the first screen does not tell them your niche and your reach, many will not scroll. Build your kit in that order:
- Intro: name, photo, one-line niche
- Key statistics
- Audience
- Past partners and results
- Highlights or milestones
- Rates or packages
- Contact
- Links to your channels
1. Intro
Your name as brands should write it, a clear photo of you (not a logo, unless you are faceless), and a sentence on what you make and for whom. Add your schedule if you stream: “Live Tuesday, Thursday and Saturday evenings” tells a brand when their product could appear. Keep the whole intro under 50 words.
2. Key statistics
Three to six numbers, each labelled with its platform and period. The right ones depend on how you will be paid: average concurrent viewers for streams, average views per video for short video, subscribers and average views for YouTube.
Add engagement rate if it is strong, and say how you calculated it. If you have it, a growth figure (“+18% followers in the last 90 days”) shows momentum that a single total cannot.
3. Audience
Age ranges, top countries and, when relevant, gender split. These are what a brand matches against its own customer profile. If your audience has a trait that does not appear in analytics but you know well (“mostly PC players who build their own rigs”), say it in one line under the chart.
4. Past partners and results
Brand name, what you made, and the outcome if you can share it. Results beat logos: “Two sponsored streams, 340 clicks on the code, renewed for three months” is worth more than ten logos with nothing under them. Only list partnerships you can talk about publicly.
5. Highlights or milestones
Tournament placings, a clip that went viral, a follower milestone, a book or product launch, a press mention. Date them. Highlights are especially useful before you have partners, because they show what you can do with an audience.
6. Rates or packages
Two or three packages with a starting price, such as one sponsored stream, a stream plus clips, and a three-month partnership. Say what each includes. If you prefer to quote per brand, say rates are on request. For the arithmetic, see how much to charge for a sponsorship.
7. Contact
A business email, and your manager’s if you have one. One line on what you are open to. If you reply within a day or two, say so: brands working to a deadline will pick the creator who answers.
8. Links to your channels
Every platform you are on, so a brand can check your content in one click. This is also where a brand verifies that your numbers are real, so the links should go to the exact channels your statistics come from.
What to leave out
- Lifetime totals without context. “3.2M total likes” across five years says little about next month.
- Every platform you have ever joined. A dormant account with 200 followers dilutes the strong ones.
- Long personal stories. Keep the human touch to one or two lines in your bio.
- Numbers you cannot back up. Brands increasingly ask for analytics screenshots or connected accounts.
- Clutter. Decorative fonts, five colors and walls of text make a kit slower to read, which is the only thing that matters to the person reading it.
Ready to build one? Start from the media kit template, or follow the step-by-step guide.
Questions
What is the most important part of a media kit?
Your key statistics and your audience. They decide whether a brand can use you and how much the deal is worth. The intro gets them to read that far.
Should a media kit include content examples?
Link to two or three pieces of content that resemble what a brand would get, such as a past sponsored segment or your best recent video. Do not embed a full portfolio.
Should I include follower counts if they are small?
Yes, but lead with the stronger number. A small account with high average views or engagement should put those first and followers second.